Tag Archives: Search engine optimization

Link earning vs. link building in 2018

Link Earning vs Link Building: What You Need to Know in 2018

  Several top SEO specialists have written about link earning vs link building as if the two concepts are fundamentally different, but we see them as two sides of the same coin. “Link earning” includes the most up-to-date set of industry best practices that are intended to withstand the test of time, whereas most experts […]

To bing or not to bing

To Bing or Not To Bing?

Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How […]