This week we’ll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads Facebook & Instagram Ads Social Media Content Creation & Publishing Subscribe to our weekly live stream on Facebook, or take […]
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RSS feed for this sectionHow to Optimize Your Google My Business Listing
Welcome to our How to Optimize Your Google My Business guide. If you need a refresher on How to Get Verified on Google My Business, you can find it here, or How to Set Up Google My Business, you can find it here. *** Update *** Google My Business now allows you to tell customers […]
How to Get Verified on Google My Business
Welcome to our How to Get Verified on Google My Business guide. If you need a refresher on How to Set Up Google My Business, you can find it here. How to Get Verified on Google My Business and Why it is So Important Simply put, if you do not verify your business, you will […]
How to Set Up Google My Business
What is Google My Business? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for […]
My First Month of Agency Life at the Hive
The Beginning It’s been a whirlwind. That’s the best way to describe my first month of agency life at the Hive. Well, technically, it’s almost like my second month since I was doing my Conestoga College co-op placement here when COVID-19 hit. Then suddenly, BAM! ✔ Co-op cancelled halfway through ✔Graduation cancelled ✔Awards cancelled Welcome […]
Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling
The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we’re looking at headless commerce and how small businesses can leverage social media as a sales channel. And we’re super […]
New Normal Marketing: Cutting Through the Noise Using Social Storytelling
With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. This week we’re taking a look at some strategies for social storytelling and tactics for how to break through the noise on social media, as […]
Lessons Learned from a Digital Marketing Internship: RM101: Week 16
After four months here at Honeypot Marketing, I’m pleased to say that I’ve learned a lot. Notably, I’ve learned more about digital marketing in these 16 weeks than in 2.5 years of my business degree, and I couldn’t be happier with my choice to work here at Honeypot. While I could review all of the […]
Life at a Digital Marketing Agency: RM101: Week 15
As my term at Honeypot comes to a close, I thought it would be useful for other students to hear about what life has been like as a Digital Marketing Intern. I’ve been at Honeypot for four months now and am reluctant to return to school. This has easily been the most valuable term in […]
Real Marketing Basics : RM 101: Week 1
*Updated January 2021. Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I’ve learned through this blog. Join this class by following along with […]
Essential Skills Every Marketer Needs in 2015 (with Resources)
Before we dig into the article, I’m throwing up a blogging challenge and I’d invite you to do the same! Here it is: A brand new year is upon us. Before diving into 2015 and all of the promise it holds, it’s an ideal time to reflect on our experiences over the past year and what […]
Social Contesting, Software, CASL and You
If you believe you don’t need to pay attention to CASL because you don’t utilize email marketing in your business strategy, you might want to think again. The Canadian Anti-Spam Legislation was made to protect against any violation involving telecommunications including text messaging, distributing applications, and yes even social media. This is the Canadian government’s attempt to weed out spam, […]
What is CASL? The Basics of Bill C-28
Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Deep Dive: 4 Things You Probably Didn’t Know About CASL Welcome to the beginning of a month long CASL-a-palooza here at the Hive. We’re going to be publishing a constant stream of practical and actionable CASL information so you’ll be prepared for the coming […]
CASL – 4 things you probably didn’t know about the new law
Looking for more CASL? Q&A + Resources: The Honeypot CASL Resource Centre Start Here: What is CASL? The Basics of Bill C-28 You are Here: 4 Things You Probably Didn’t Know About CASL July 1, 2014 is going to be a big day here in Canada. It marks the introduction and enforcement of the Canadian […]
Pinterest works for business [how-to]
What began as an invite-only image based website, attracting stay-at-home moms, Pinterest has quickly grown to be a dominant force for business in it’s short three years of existence. No longer just for personal use, Pinterest has become quite the effective tool for businesses looking to both magnify their brand and convert visitors into consumer – […]