Everyone and their pet has a camera of some sort that’s capable of shooting HD video; whether it’s their phone, a compact digital camera, or an DSLR – but the real question is, how do we shoot quality footage that can be presented to an audience? In order to put together video that is presentable [...]
Developing landing pages that convert for sales can be a tricky, frustrating and time consuming task. Although many individuals in your organization will look upon it as a trivial process, rest assured it isn’t! We spend many hours writing, creating wire frames, designing, testing and optimizing landing pages that convert. We’ve put together some handy [...]
Now that we’ve answered the question: “What is a meme?” , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme [...]
Quite often we’ll run into businesses who have a slew of Facebook business pages that have come and gone over the years. Here are a few reasons this may have happened: The social strategy was not well thought out and the individual managing the page has let it go stale. The page administrator is no [...]
Ok, so the title of this blog post might be somewhat on the dramatic side, but it is true that the key to any successful modern marketing campaign is analytics. The same can be said for any campaign driven through social media or social ads; I’m sure you already know Facebook includes “Insights” for each [...]
Marketers are often confused by the ever present and popular world of the “meme”. To shed some light on this topic I’ll be exploring memes in a series of social media and marketing posts we’re calling “Meme Friday”. We’ll cover a bit of the history of the meme and in future posts we’ll dig deeper [...]
Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you [...]
So, you’ve created your Facebook Brand Page. Now what? Has it been a week and you’re not seeing much engagement? Don’t get too frustrated, this stuff takes time. However, there are many things you can do to better your brand page and receive follower engagement. Post Succinct Content Posts between 100 and 200 characters [...]
Content plays an essential role in driving engagement through social networks as a marketing and communications channel. For most, outsourcing content can be a tedious and time-consuming task – this is where user generated content becomes critical. Developing a simple and engaging program that relies on user-generated content can provide rapidly-generated, original and relevant content, [...]
Update: With the passing of Margaret Thatcher, one organization caused “#nowthatcherisdead” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of ”Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your [...]
