Tag Archives: Google

What is Google Mobile First

The Google Mobile First Index – What You Need To Know

Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]

500% Search Engine Increase

Search Engine Traffic – 500% Growth

It’s not often we plug search traffic increases but every so often when we see resounding results we like to toot our own horns a bit. In particular when the search results are highly converting and giving our client fantastic returns. This is one of those cases. We’ve been working on the technical SEO for […]

To bing or not to bing

To Bing or Not To Bing?

Sometime next year, Microsoft will fulfill a planned integration to power Yahoo‘s search results with Microsoft’s Bing Engine. The move will effectively consolidate 28% of the US search market, giving both companies a platform upon which to seriously battle Google. As we get closer to this integration we’re all faced with a new challenge: How […]

Image representing Google as depicted in Crunc...

Conversion Optimization – Why Bother?

Conversion Optimization Reigns Supreme “Hal Varian [Google‘s Chief Economist] believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. “What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data. As a result, he believes that the […]