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Tag Archives: brand building

The Power of Podcasting for Building Your Brand.

While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what’s a good solution?In this episode, we’ll be talking to Roger Nairn, Co-Founder, and CEO of JAR Audio.Podcasting can engage listeners by delivering value in the form […]

Email Isn’t Dead, The Way We Think About It Is

You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and […]

That’s a Wrap!

Beyond Lead Gen: How to Engage Your Leads and Prospects

You wouldn’t ask someone to marry you on the first date, would you? Then why do some businesses ask for a sale before they’ve built trust?  We can help show you how to provide a service to go above and beyond with lead gen by engaging your leads. Let’s dive in! What’s Working?   Example Scenario Dave and Jen are […]

Wrapping It Up

5 Steps to Creating an Omnichannel Strategy for your E-commerce Store

You’ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? One of the number one reasons is a lack of consistency across all your channels. With an omnichannel approach, you can […]

WordPress Plugins

How to Protect Your WordPress Site From Hackers: Plugins, Backups, and More

You’ve worked hard to create your website, investing time and energy in keeping the content up-to-date and relevant for your audience. If you’ve chosen WordPress as a platform, awesome! It can be a secure platform and is one of the most popular CMS options in the world. You’ll need to put in place additional essential […]

More Trends!

2021 Digital Marketing Trends in Review and What’s in Store for 2022

Is it just us, or did 2021 go by really fast? We are excited to share new digital trends that alter how we market our products and services each year. That excitement didn’t stop because 2021 was no exception to just how quickly the industry could evolve. With 2022 right around the corner, we will […]

Livestream

13 Holidays Social Ideas to Stand Out From the Crowd

The holiday sales season is here! It’s time for that generic holiday post that we see every year. Let’s steer clear of that and take a look at some fun and engaging ideas you can do to spice up the holidays. 1. Feature New Products You can give your audience an insightful experience through Facebook […]

Wrapping It Up

Kicking Off the Holiday Season With Winning Black Friday Strategies

Right about now, consumers are making their holiday shopping lists, checking them twice, and gearing up for holiday sales. The busiest shopping time of the year is just around the corner. And this year, it’s only expected to be busier than ever. As a small business, you may be wondering how you can compete for attention and make those […]

Wrapping It Up

5 Reasons Your Business Needs To Be On TikTok

Did you know there are 689 million monthly active users on TikTok? What started as a Gen Z-dominated lip-syncing app quickly became a global hub for businesses to connect with their customers. The platform sports features similar to Snapchat, Instagram, and Twitter meshed together to suck people in and keep them scrolling for more. TikTok is booming, and […]

Building your Brand in 2021 – Communication

Building your Brand in 2021

When it comes to building your brand, there’s so much more to it than just the appearance. You’ve got to think about what your audience will think, say, and feel about your business. When you’re not in the room, what are people saying? What’s New? New in marketing this week: College students are gaining valuable work experience, salesforce expands […]