Marketing Tips

B2B Marketing Tips: Content, SEO, Social, and Authenticity
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B2B Marketing Tips: Content, SEO, Social, and Authenticity

Is your content not performing as well as you’d hoped? Simply creating content and releasing it doesn’t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer’s journey.In this episode, we are joined by our special guest, Ken Marshall,…

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Email Isn’t Dead, The Way We Think About It Is

You’ve probably heard that nasty rumour that email marketing is either dead or on the decline. Spoiler alert, it’s not! Hundreds of thousands of small businesses harness the power of email marketing every day.Statistics prove that email marketing remains one of the best ways for businesses to engage with their audiences. Let’s dive in and…

10 Clever and Effective Lead Magnet Examples that will Generate Leads and Awareness

Acquiring new leads is no easy task, so we’ve put together a list of 10 awesome lead magnet examples to help you generate those elusive leads and build brand awareness. What’s New? This week we’ve got the Google Core Vitals update, Facebook ads revenue is booming, and some fun signage wars between businesses in Listowel!…

How to Create Influencer Relationships and Collaborations to Grow your Community

This week we’re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we’re able to have conversations and develop long-lasting relationships…

Social Videos and Memes: How to Create Content That Will Delight Your Audience

This week we’re diving into How to Create Social Videos and Memes That Will Delight Your Audience. Social media has taken over the internet and video is by far the top-performing type of content, so we wanted to create a guide to help creators up their video production game! What’s New? This week we have…

Building Customer Loyalty: Strategies, Examples & Tips

This week we’re diving into building customer loyalty – with strategies, examples, and tips you can use to get started right now. What’s New? This week we’ve got rising rates for social media budgets and social phenomenon, White Claw, building their tribe! Nearly half of execs expect social marketing budgets to double in the next 3…

How to Create an Effective Digital Marketing Strategy for Your Local Business: Part 2

Local marketing strategies have never been more important, so we’ve decided to build on last week’s topic and dig into more strategies and tools you can use! Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast on your chosen platform….

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How to Create an Effective Digital Marketing Strategy for Your Local Business

In uncertain economic times, businesses need to focus on lead generation and growth, a digital marketing is the most effective path to growth for businesses of any size. Customers are increasingly turning to their smartphones to find local businesses. Whether they’re searching for a nearby coffee shop, a plumber, an accountant or a boutique clothing…

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Copywriting Tools and Techniques to Help You Efficiently Create Killer Content

Content is king, and this week we’re going to analyze that throne and look at some pretty cool copywriting tools and techniques that will help you write efficiently and create some killer content. Writing good copy is hard. Anyone who has attempted this knows it all too well. It takes skill and practice, but you…

How Will the Apple iOS 14 Update Impact Digital Advertising?

In June 2020, Apple announced that their iOS 14 updates would include a massive new privacy update. Apple has been offering this type of privacy protection for years, but it’s been buried in their OS settings. With iOS 14 all that changes. This new update will require all applications to obtain direct approval from users…

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