Tag Archives: Internet Marketing

What is Google Mobile First

The Google Mobile First Index – What You Need To Know

Back in November Google announced it was going to roll out a new index and a new “way of working”. It’s now live across the entire Google Network and it’s called the Google “Mobile First Index”. One common question or comment I’ve heard is: Why? Why Google WHYYYYYYY? Businesses & Marketers often get frantic and panic when […]

Thanks Tips! Upload Your Video To YouTube without Processing

So you’ve shot the perfect video and you’re ready to upload your masterpiece to YouTube. You get your video file uploaded and once it’s done, you see the dreaded “Processing” progress bar. Gah! That’s more time, admittedly not the end of the world but every minute counts in the world of Digital Marketing. Plus, we […]

Mrketing with user generated content

Thanks Tips! How to Save a Photo from Instagram

One of the most effective types of content that will spur fan and consumer engagement is user-generated content. When our fans create content and we re-post, feature and generally magnify their content we have a fantastic opportunity to create brand advocates and excitement. In the world of photo sharing and social, there’s no better source […]

Instagram statistics and business marketing

Instagram for Business

While Instagram has captured the social hearts of millions of mobile users around the world, many are quickly realizing that this application holds a great amount of opportunity for brands. It’s due to this potential that companies have begun using Instagram for promotional purposes, allowing them to gauge the success or failure of their Insta-content. Integrating Instagram […]

Strategic Marketing & Memes : It’s Meme Friday!

Now that we’ve answered the question: “What is a meme?” , the different styles of memes which are popular and available for use – it’s time to get strategic about our online marketing and how memes can be a powerful tool in your tactical arsenal. Like all of your online content – use of a meme […]

Social Media ROI is difficult to measure, so get IRATE about it!

Many marketers and businesses approach social media marketing with a skewed perspective and notions, mainly the “Go Viral or Go Home!” attitude. This often leads to a rapid burn out your efforts may not see the immediate response anticipated or hoped for going into a program. However, if you don’t go viral, how can you […]

What is a hashtag

The 5 Most Common Hashtag Mistakes and How To Avoid Them

Update: With the passing of Margaret Thatcher, one organization caused “#nowthatcherisdead” to trend on Twitter. The problem? The Twitterverse read it as “Now that Cher is dead” instead of  “Now Thatcher is dead”. Queue the “If only we could turn back time. I believe in love after love. RIP Cher #nowthatcherisdead” tweets. Read over your […]

Optimizing social media campaign performance [case study]

Last week Leslie Kay wrote about examples of successful social media campaigns. Social and integrated campaigns are a big part of life at Honeypot Marketing. This case study will walk you through a Facebook campaign which leveraged co-branding, meshed the promotion into physical locations and circled it all back to engaging real customers on a local level. What […]

10 mobile apps for the modern marketer

Like most social media, community and inbound marketing teams, we’re constantly on the move. This means it’s important for us to have mobile access to all of our most important tools. The list of social applications for the modern marketer is nearly endless. We decided to highlight our 10 most used applications, in no particular order, […]